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Behaviour, research and storytelling
 

I studied Neuroscience at the University of Sydney, where I learnt everything from cranial anatomy to dopamine triggers in mice to human behaviour. 

 

When combined with my love for culture, I can bridge this understanding of human behaviour, research and complex data with zeitgeist insights and trend forecasting. This is how we create strategies that drives attention and action.​

 

My final-year thesis at the University of Sydney studied ADHD medication use and abuse amongst Australian young adults from 2010 to 2020.​ ​The research was updated with three additional years of data from 2021 to 2023, and accepted for publication in the Australian and New Zealand Journal of Psychiatry in early 2026.​​​

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You can find a free-access version of the paper here and learn more below

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​Impact & highlights

  • First-of-its-kind research in Australia

  • The research reveal a complex, interconnected web of clinical, psychological and social that surround drug use.

  • This research can be built into calls for policy change, mental health advocacy, addiction management and the future of students and young adults with ADHD and in addiction​

  • My results revealed a statistically and culturally significant rise in ADHD drug abuse amongst Australian young adults

    • Top drivers include deliberate self-harm and performance enhancement 

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Skills acquired 

  • ​Data modelling and forecasting from vast datasets 

  • SQL and introductory Python

  • Brandwatch analysis of Twitter conversation

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